Via contract, we collaborated with Musti Group on all steps of the eCommerce customer experience.
Our team contributed to interface improvements in Finland and Sweden, and brand launch to a new market in Norway.
We provided creative direction throughout the digital channel, modernising the brand design aesthetic.
Joint team initiated an update to amount of purchase based customer loyalty program with an integrated rewards layer.
The new program introduces pet profiles and social features in addition to recommendation and referral system.
Working with several offices in various time zones, team shared design concepts for testing and roll-out.
We produced deliverables within agile sprints, priorities defined by analytics, heat maps, and final designs verified by user testing.
With a special attention to the mobile experience, we created tangible results according to specifics of each market.
Shoppers will receive updates via assistant, remembering important dates and notifying, calling to actions if subscribed.
Product display changes according on site location, pet profile, purchase pattern, physical location and device, time of the day and current weather.
Appreciating business expansion, Musti Group was ready for a new look.
United Interactive™ directed an original visual branding, adapting the company for international markets.